New Norma Survey Form

Your name: *

Business name:

Postal address:

Country: *

Phone:

SECTION 1: BACKGROUND

1. What industry are you in ? *

2. Are you home-based ?

3. How long have you been in business ?

4. How long have you been in current location ?

5. Is your business wholly/majority women owned (>50%) ?

6. Rate your business:

Number of employees (full & part time)

Number of contractors

Types of outside services used e.g. accounting, legal etc. (please list):

Part time

Email: *

If not, did you start home-based ?

Full time

Annual turnover ?

Currency:

7. Success measures: What is your success criteria for your business ? (Please select all relevant)

To achieve certain level of income

To achieve financial freedom

To gain more free time

To gain job satisfaction

Other:

Have you achieved this/these ?

If Yes, how long did it take ?

years

8. Did you create the business ?

SECTION 2: ABOUT YOU

9. Your age bracket:

10. Current family situation

Children

Other:

Partner

If children, how many still at home

What support do you utilise in your home-life ?

Childcare

Cleaning

On-line shopping

If Yes, in what role ?

Is your life partner involved in your business ?

SECTION 3: THE BALANCING ACT

12. What does life:work balance mean to you e.g. More time for family/friends etc ?

Consideration

Critical

Not a consideration

How important was life:work balance when you set up your business ?

If life:work balance is important to you, what have you gained / lost in its pursuit ?

13. Are you achieving life:work balance now ?

14. What does life:work balance look like in reality for you in your business ? i.e. How many days/week do you work;
outsourcing of household work, child care etc.

15. If you answered “Yes” to Question 13, rank those factors that have helped you achieve life:work balance.
If you answered “No” to Question 13, rank those factors that have stopped you.
(Rank them with 1 - 5 with 1 being most important):

Partner (Personal)

Partner (Business)

Daily schedule

Outsourcing non-core activity

Business planning (good/lack of)

Nature of business

Home help

Other:

17. Where do you think life:work balance is hardest / easiest to achieve ?

Startup phase of the business

Mature business stage

Growth phase

18. If life:work balance is important to you, why ?
Inspired by other people’s experiences: (please specify)

Own previous experience: (please specify)

Your current circumstances: (please specify)

19. Did you have a business plan when you started ?

20. Did it include mention of the need for balance ?

21. Do you still follow this plan ?

If Yes:

22. Would you include life:work balance now as a basic criterion if you were starting today ?

Why ?

24. If you have not achieved life:work balance, do you think it is a feasible goal now or in the future ?

How ?

25. What advice would you give a woman starting business today with respect to life:work balance ?

26. What would you do differently in starting and growing your business if you could do it again ?

27.Your thoughts on how women approach business compared to men ?

28.Your thoughts on how women approach life:work balance compared to men ?

SECTION 4: FINANCE

Own funds

Formal (Bank) loan

Family loan or gift

Credit card

Other:

29. How did you finance your business?

30. Did you need to inject more capital into the business ?

SECTION 5: BUSINESS APPROACH

31. What would best describe your business approach ?

32. Is it your first business ?

Is there a history of business ownership in your family ?

If Yes, please detail:

33. Women are said to be good at juggling what they do to get results. What sort of juggling have you needed to do
to achieve business success ?

Or, do you have a new plan ?

Own funds

Formal (Bank) loan

Family loan or gift

Credit card

Other:

Suburb / City:

Location type: *

* required

Thank you so much for your time.

Referrer Name:

Referrer Email:

Less than 2, 2-5, 5-10 or 10+ Years

City / Town or Rural

Less than $50k, 50k -100k, 100k -250k ,250k -500k
500k -1M, 1M -10M or 10M+

20 -29, 30 - 45, 46 - 59 or over 60 Years

Rate these from “Easiest”, “Medium” to “Hardest”

As women, we have always been great jugglers - family, health, work are just some of the balls we constantly have in the air. Today, greater recognition is being placed on life:work balance. But so far, it’s all about women as employees. What about women running their own businesses? The New Norma Project is trying to find best practice when it comes to tackling this vital issue.

To this end, we are seeking your assistance with a questionnaire, then we can share the results.

Please answer as much as you are comfortable doing. While your name will be completely confidential we seek it to keep you informed. Alternatively, you can provide only your email and location.

Don’t forget to click “Submit” when finished.

Referred by:

NewNorma.com

Championing Life:Work Balance
For Women Entrepreneurs

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