Who Are We?
NewNorma.com is the project of two passionate entrepreneurs who struggled with the pressures of life:work balance over the years. They recognised a real gap in the Australian business environment in the support offered to entrepreneurs, particularly women, in business development that allows for life: balance. Is it even possible to start a successful business and have a life?
As believers in the principle of ‘If you see a problem, you’re elected to fix it’, they decided to see how they could help other women.
So they launched NewNorma and are now seeking support from other women to complete the survey, share insights, and see what other women business owners feel about life:work balance and how they have tackled the conflicting forces of growing a business and having a life.
About Valerie
Valerie has more than 25 years experience in both big and small businesses, most recently as a strategic communication consultant. She’s been a successful speechwriter, media relations consultant, lobbyist, convention director, new business coach and journalist and has worked on three continents.
She holds a Master of Entrepreneurship and Innovation degree; a BA and a post-graduate TESOL diploma. She won awards for business plans, business achievements, and speeches, among others.
Valerie has been heavily involved in volunteer work in her various communities over the years—including being president of a TAFE College, to being a Junior Achievement volunteer in Texas (working to inspire young people to dream big and reach their potential by introducing the key concepts of work readiness, entrepreneurship and financial literacy), to being a Country Fire Authority radio operator in a remote Victorian valley. One thread running through this has been her work with women whether in starting business or sending their messages to the world.
About Jayne
Jayne has run her own business and has worked in senior positions in business and government both in Australia and overseas. She is a successful project manager and strategic thinker and has delivered a broad range of projects including major events, award winning strategic policy documents and marketing campaigns, training materials and business development tools
With the birth of her daughter Jayne entered into a jobshare management position to allow some life:work balance. Juggling multiple roles including managing acreage property and supporting her husband’s business has meant that achieving life:work balance is a daily challenge. She is now an enthusiastic advocate for women achieving success through life:work balance.
She holds post graduate diplomas in Business Administration, and Resource Management and a Bachelor of Planning.
